(Mashable) -- Sony has unveiled its newest line of Internet-enabled TVs, complete with the highly-anticipated Google TV software.

Sony's new Internet HDTVs, unveiled earlier today at a press event in New York City, sport 1080p edge-lit LED screens, with the exception of the 24? model.

This could become a familiar sight

How the bands took off in the US

Invented by American Robert Croak, Silly Bandz took the US by storm after going on sale online in November 2008

Levi's introduced a new women's jeans line this week, Curve ID, via a campaign from Wieden + Kennedy that pitches the product with ads that declare, "All asses were not created equal."

The campaign, says the agency, is a rallying cry to women everywhere that, as the ad copy notes, "hotness really does come in all shapes and sizes." A gatefold ad that features three women in different cuts, Slight Curve, Demi Curve and Bold Curve, tells women that "we should be able to go into stores and find jeans that fit us instead of having to fit into the jeans."

Procter & Gamble's Downy will keep bed sheets smelling fresh for one week. That's the pitch in new ads, which tout the fabric softener's improved formula.

The new formulation, available both on Ultra Downy April Fresh and Sun Blossom, hits shelves this month. The products are being promoted via TV and print ads, as well as social media.

Orbitz has unveiled is first major ad push from Omnicom's BBDO since hiring the agency in March as its lead creative partner

The campaign is tagged "When you Orbitz, you know," and humorously focuses on the wealth of information the online travel service provides to customers about hotel rooms and destinations

NEW YORK (AdAge.com) -- The $20 million of second-round financing secured by the mobile networking service Foursquare will go toward staffing up on engineers, getting offices that can accommodate expanding staff and supporting its rapidly expanding audience of users. Oh yeah, and it's got a revenue model to work out too.

The New York company, which was only founded in March 2009, allows its users to "check in" to locations, such as the local Starbucks, via their mobile phones and see other members who have checked into the same location. Virtual rewards, such as badges and mayorships, are awarded for frequent visits. Foursquare currently has 1.8 million registered members and draws in 10,000 new members daily, according to the company.

Companies such as PepsiCo and Starbucks have enthusiastically engaged the service. "From a broad strategy point of view, there's a huge potential with the ability to connect people to promotional experiences," Bonin Bough, PepsiCo's global director of digital and social media, told Ad Age in February. "We know where people are and can talk to them from a geo-located perspective -- that's a huge opportunity."

Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets. The first of four 45-second spots breaks on TV on June 21. Wilson, however, is previewing the spot online this week on YouTube and on Federer's Facebook fan page, which has more than 3.5 million fans. Doner created the campaign.

The new spot opens with two men playing tennis, and one of them seems to be frustrated with his performance. The game is interrupted as Federer is shown pushing a yellow couch onto the court. Federer proceeds to talk to the player (named Michael) like a shrink, asking him how playing with the current equipment makes him feel. Federer then picks up a Wilson BLX racquet and gives it to Michael, who instantly starts playing better. Michael exclaims that playing with the racquet "feels incredible." The spot ends with the tagline: "Feel more. More feel."

Federer is presented as a sports psychologist in the ad, in order to persuade other tennis players to take a moment and reconsider their racquet choices, Wilson said. The tennis pro has had a long-standing relationship with the sporting goods company. Federer signed a lifetime endorsement agreement with Wilson Racquet Sports in 2006, and has since been featured in ads for the brand.

Ben Sturner, founder and CEO of The Leverage Agency, said Wilson's relationship with Federer has been its most successful marketing endorsement since Pete Sampras and the Wilson Pro Staff. "Federer adds so much credibility globally to the Wilson brand," said Sturner. "When tennis players purchase a racquet it has a lot to do with trust in the brand, and they feel that if the racquet is good enough for Roger Federer to play and win with, it must be good for them."

Sturner added that the endorsement deal helps Wilson also stand out in stores in a very competitive market. Wilson closely competes with brands like Babolat, which has Rafael Nadal as an endorser; and Prince, which has signed Maria Sharapova, he said.

In addition to TV, the multimedia campaign includes print, billboards, social media, promotions and special events. - Ad Week