The divide between Apple and non-Apple users widens another yard or two with Samsung's new Galaxy S II ad from 72andsunny, in which people waiting in line for an unnamed competitor (that is obviously Apple) harass passersby who have other, bigger phones. Gotta say, the obvious gap between the whitebread, hipster Apple users and their preppy Samsung-using counterparts makes this ad somewhat uncomfortable to watch. While it's nice to see Apple getting a little flack for a change, the manufactured Sharks/Jets acrimony between the two camps is petty rather than cute. If it weren't for the few antitrust laws we still have, I'd think they were dating or something. Besides, other recent Samsung work pretty directly rips off a certain iconic Apple ad, so it's hard to take Samsung's jabs that seriously. (Courtesy of Adweek.com)

(Adweek) A print ad for Samsonite's Cosmolite suitcase, depicting a classical-style heaven-and-hell scene, has earned JWT Shanghai the Grand Prix in the 2011 Press Lions contest at Cannes.

The point of the piece was to emphasize the product's durability. Thus, the ad shows first-class passengers enjoying a heavenly experience on an airplane, while the Samsonite luggage has a hellish time down in the cargo hold—but still emerges sparkling after its ordeal. See a larger image here.

(Mashable) -- Today, users can start connecting with all their favorite social causes in one online sphere, as Facebook co-founder Chris Hughes has launched his much-buzzed-about social network, Jumo.

Hughes, who left Facebook in 2007 to become the Obama campaign's director of online organizing, soft-launched Jumo last March.

Celebrities beware: Your every move beyond the gates of your home is about to be tracked -- even more so than usual.

A Web site called JustSpotted.com launches Tuesday. The venue informs users where each of the 7,000 celebrities that make up its database have been seen last, anywhere in the world.

The site gets the whereabouts of celebs via a relationship with Twitter that gives it access to public tweets, which usually number 50 million a day. Proprietary technology uses "natural-language" filters to figure out which tweets pertain to celebrity sightings.

"We've been working very closely with Twitter for two years," JustSpotted founder and CEO A.J. Asver said. "We're one of a handful of companies that has that sort of relationship with them."

In fact, Ron Conway, an early investor in Twitter, Facebook and Google, also has invested in JustSpotted.

To a lesser degree, Facebook and Foursquare postings also will be used by JustSpotted to ferret out celebrities.

But Asver said JustSpotted is not as Orwellian as it might seem at first blush because it operates by aggregating information that's already publicly available.

The "celebrity-friendly" site is about fans making a psychological connection with their favorite celebrities rather than a physical one, he said.

Stalking, in other words, is discouraged.

"We're not asking people to change their behavior," Asver said. "The information isn't real-time enough for you to run over there and see them."

JustSpotted won't provide addresses of the whereabouts of celebrities but enough information -- like a restaurant's name, city and virtual pinpoint on a map -- for users to easily glean such information.

Beyond providing geographic locations, the site will aggregate news stories about celebs organized by their names.

"Nobody else is doing that," Asver said. "We're super excited about it."

He said he has "a huge list" of ways to monetize the site, including striking deals with celebrities to promote their movies, TV shows, concerts and the products they endorse.

"But our primary goal right now is user growth," Asver said.

Beyond Conway, other investors include Y Combinator, Avalon Ventures and Michael Birch, who founded Bebo and sold it to AOL for $800 million. - AdWeek

Mobile gaming has grown rapidly over the past 5 years, thanks in part to the introduction of Apples iPhone. This has led to a growing number of games developers turning their efforts towards producing better and better games for the iPhone and has resulted in a significant growth in mobile games sold. This in turn has resulted in a huge growth in portable games revenue and the entrance into the mobile games market of large scale games development companies such as EA, RockStar and Activision.

Because of the Growth in Mobile Gaming many online casinos, such as us here at JackpotCity.com, have had the opportunity to introduce some of the best mobile casino games available. Our latest mobile casino game was launched at the end of July and is called Dragons Fortune. For more about this amazing game please see our Dragons Fortune Mobile Slots Game article from the beginning of the month. - Jackpotcity.com

(CNN) -- Foursquare, Gowalla and other mobile check-in services could get some big competition on Wednesday. Really big.

Facebook, the 800-pound gorilla of the social-networking world, has scheduled a media event for Wednesday afternoon at its Palo Alto, California, headquarters. Virtually everybody paying attention predicts the site will announce its long-expected leap into the world of location-based networking. That might allow users to tell friends exactly where they are -- using the GPS on their phones -- in addition to what they're doing and thinking.

FreeScore.com is launching a campaign from Dailey & Associates that personifies credit scores.

The "Three Score Guys" series, which is running in addition to the company's commercials starring Ben Stein, stresses the importance of consumers getting their scores from all three credit bureaus: Experian, TransUnion and Equifax.

New Delhi, India (CNN) -- India has unveiled a $35 computer prototype as part of its program to provide connectivity to its students and teachers at affordable prices.

Kapil Sibal, the country's human resources development minister, displayed what he called a low-cost computing and access device in New Delhi on Thursday.

Dennis Crowley, co-founder of hot location-based social service Foursquare, addressed a roomful of marketers in June. He asked for a show of hands of how many had tried to work with the company but didn't hear back. A lot of hands went up. The simple message: the still-small company is struggling to further develop its service while responding to the avalanche of requests.

>Now, with $20 million in new funding, agencies are hopeful the digital world's new belle of the ball will build tools to help them use the service in deeper ways.

Isaiah Mustafa returns -- sans horse, but still shirtless -- in a new Old Spice spot from Wieden + Kennedy.

As most everyone in adland knows, the former pro football player starred in an earlier Old Spice commercial that propelled his "I'm on a horse" catchphrase into popular culture -- and won the Grand Prix in Film at Cannes last week.

In this new CGI-driven spot, "Questions," Mustafa queries women about how their men look and smell. They may not look as picture-postcard perfect as he does or be anywhere near as manly (even when baking a cake), but they can smell like him by using Old Spice Body Wash.

Ad blogs have been predictably abuzz over Mustafa's return:

 • "Scuz' me while I run off and create a new award," writes Adland.

 • "[It's] hard to argue with the awesomeness," adds Tim Nudd, editor of Adweek's AdFreak.

 • "Though the novelty is somewhat lost at this point, we're still entertained," opines AgencySpy.

 • Adrants seems disappointed: "Without that catchphrase, it's kind of like an Arnold Schwarzenegger movie in which he doesn't intone, 'I'll be back.'"

Old Spice has spent $20 million on ads so far this year, almost two-thirds of what it spent for all of 2009, per Nielsen.


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